SEO Basics For Doctors

Each practice is a web site should Search Engine Optimization (SEO) as a priority in their on-line strategy for growth. And for those who are just now creating web sites for the first time, integrate SEO from the start

What is the goal of SEO?

The goal of SEO is to increase the amount of traffic that your website receives from people doing searches on Google. So if you optometrist in Detroit, and someone goes to Google and search "Optometrists in Detroit," want to be first on the list of web pages in the results.

basic first steps of SEO

When the user types in a search on Google, the words they use are called "keywords". The first step in SEO is to choose the keywords you want to appear in Google search results for.

Selecting Keywords:

When choosing keywords, we suggest that specific location. This is because the keywords are as broad as "optometrist" will have a lot of competition, making it very difficult to be listed on the first page of Google search results for that term.

Instead, be specific on site with key words such as "Optometrists in Detroit" or "Detroit Eye Doctor". These kinds of words will have less competition and because the site-specific, it is likely that you get traffic from the search results will be of potential new patients in your neighborhood.

Choose a different keyword for each page of your website.

, where to put the keywords:

basic strategy dictates that for each page you should have a key word in three places. A person who helps you with your web site will know of these areas, so you just need to tell them the keywords for each page, and have the keywords listed here:

Title tag : This is a term that appears in Google search results, and also displayed in your browser, the tab for this page. You can see that the title tag for the page "SEO Basics for doctors ".

Header tag : This is the most important text on your web page. For your home it might be, "Dr. Vi - Detroit optometrist." For us this page again, it's "SEO Basics for doctors" who is in blue at the top of this post

body of the page : While the previous two are the most important, it is also useful to have a keyword again to that page, by the way mentioned in the paragraph.

Three important things to mention with the keywords:

1. Do not put keywords on the page a ridiculous amount of time. Google does not like this and it will hurt your chances of being listed on the first page
   
   
2. Always use the text for your keywords. Google can not read images, so make sure your words are actually text, not graphics. If you have pictures, ask your web developer to include keywords in the "Alt" tag.
   
   
3. as well as images, Google can not easily read Flash, so you should avoid! Flash platform is already dying. Do not use it.